We’re In a Trust Recession (And Real Connection Is the Way Out)
Have you ever scrolled past someone’s post or offer and thought, “What’s the catch?”
I have.
And not because I’m overly cynical, but because I’m human. Because we’ve all been marketed to a little too hard, promised transformation in five steps, or messaged by someone who swears they’re “just here to connect”… but really wants to sell something, and don’t get me started on the “cold” messages - like do you even know me.
That’s why, when I heard someone say we’re living through a trust recession, it stopped me in my tracks.
It’s not just that we’re tired. We’re protective. Guarded. Even when we want support, we hesitate to let our guard down.
Let’s talk about what that means, how it’s affecting us, and why building real relationships matters now more than ever.
What Is a Trust Recession?
In an economic recession, people pull back. They stop spending freely and start guarding their resources. The same thing is happening with trust.
We’re not handing it out easily anymore.
And honestly? That makes sense.
So many people have been overpromised and underdelivered. They’ve clicked on the “free thing” only to get a 14-email sales funnel. They’ve shared something vulnerable and been met with silence or worse, a pitch.
Now, we assume the worst before we let ourselves believe the best.
How It’s Affecting Our Relationships
You don’t have to be in business to feel it. The trust recession is everywhere.
You second-guess invitations to connect.
You hesitate to open up, even when you're craving support.
You’re slower to believe someone is being genuine.
This can show up in friendships, work relationships, and even online communities. We’re more likely to keep walls up. We’re quick to unfollow or disengage if something feels “off.” We trust less everywhere, and that isolation can add up.
Because here’s the thing: real relationships are necessary and can’t grow without trust.
Why I Still Believe in Real-Time Conversations
This is why I’m so passionate about actual conversations. The old-school kind. You know… talking to a real human.
You can read my posts. You can scroll through my website. But something changes when we talk face-to-face (or screen-to-screen).
When we laugh at the same moment. When you hear someone say, “Oh my gosh - ME TOO…,”.
That’s the magic of connection. That’s when trust starts to grow.
And yes, I know people are cautious about booking free calls.
There’s this fear: Am I gonna get sold to? Will this be awkward? Is this just a trap?
I get it. And I want you to know: that’s not what I’m about.
My free coaching calls are just that - free and coaching. No sales. No pressure. No “let me tell you about my program” unless you ask.
We talk about where you are, what’s hard, and what you’re craving more of. And you walk away with insight and clarity - whether we ever work together or not.
Rebuilding Trust Is the First Step to Feeling Better
If you're feeling the effects of the trust recession, you're not alone. And you're not wrong for being cautious.
But maybe, just maybe, the next right step isn’t pulling back more.
Maybe it's letting someone in - even for 20 minutes.
Maybe it’s seeing what it feels like to be heard, supported, and met without judgment or agenda.
Want to See What That Feels Like?
If this resonated with you, I’d love to invite you to book a free Exhausted to Empowered coaching call.
There’s no pitch. No pressure.
Just you and me, having a real conversation about what’s going on and how you want to feel instead.
Because trust doesn’t come from perfect words.
It comes from real people, showing up for each other.
🧭 Click here to book your free call.
Let’s rebuild some of that trust - one conversation at a time.